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Rico Beans

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HBCU Stories
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Major/Minor

Bachelor of Science degree in agriculture and applied economics

Grad Year

Notable Affiliations

Equalize LLC

Greek Affiliations

Business

Equalize LLC is a business and career coaching firm that provides consulting services to small businesses and individuals. It is also a holding company for several brands such as Snack 'n Fun, Fun Media Designs and Equalize Investing.

North Carolina Agricultural and Technical State University

Rico D. Beans is a tech industry executive who specializes in mergers and acquisitions and the founder and CEO of Equalizer, LLC, a business and career coaching firm that provides consulting services to small businesses and individuals. He released his first book, “You Don’t Have to Die Poor: Powerful Strategies Toward Financial Freedom & Prosperity,” in April 2023 and demonstrates the validity of the book’s financial freedom message through his highly successful career as a decorated U.S. Air Force veteran captain and the owner of Snack ‘n Fun Box and the creator of Color Me Backs to the ’90s and Sweet Pets adult and children coloring books. Rico holds a Bachelor of Science degree in agriculture and applied economics from North Carolina Agricultural and Technical State University and a Master’s in business administration from the Fuqua School of Business at Duke University.

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