Jackson State University's Star Quarterback, Shedeur Sanders, has collaborated with PLB Sports & Entertainment to launch his own BBQ sauce as part of his name image and likeness deal.
Shedeur understands the importance of consistency in branding as earlier this year, Sanders also signed a NIL agreement with gatorade.
Weeks prior to his '#2 BBQ' sauce, he was also spotted giving out Beats Headphones to his teammates.
“Growing up, I saw firsthand the power of branding,” said Sanders. “I’m looking forward to creating the Shedeur Sanders brand and with NIL and PLBSE, I’m able to start sooner than I ever imagined.”
The first release of the sauce with Sander's number and image will be accessible online at PLBSE.com, as well as locally at Jackson State University's student bookstore and Kroger stores around Jackson.