Jordan Brand reaches new heights with Howard University

By Boardroom TV

Multiple sources have confirmed to Boardroom that Howard University will sign a school-wide deal with Jordan Brand to outfit the Bison athletic department’s teams for their upcoming seasons.

The new pact is the Jumpman’s first comprehensive venture back into the land of HBCUssince signing an HBCU as one of its original three “Jordan schools,” when the Nike subsidiary began to ink collegiate sponsorship deals in 1997.

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